NBA has launched a game-show in India called Jabong Hoop Wars. It's a thing.
Here are some facts: - The NBA is expanding in India in a big way, with grassroots basketball training programmes, the elite-level Academy, visits from top players, and for the first time this year, an NBA preseason game in India. - One of the NBA's avenues for reaching out to a larger, younger audience - an audience that aren't necessarily core-NBA fans to begin with - is employing social -media celebrities for events and ad campaigns. Hence, Rannvijay Singha and Bhuvan Bam at the All Star Weekend, or Rannvijay Singha and the rapper Divine on the 'This is why we play' ad campaign, or Rannvijay Singha in... Well, you get the point. - The NBA has a partnership with merchandise seller Jabong for the NBA Store India. - Now, Jabong and NBA India have a game show. It's called Jabong Hoop Wars. The first two episodes of Jabong Hoop Wars are available to stream online . The show is hosted by Benasha Soonawalla. It features three contestants who take part in several rounds...